Cultural Activation

Design the architecture of a cultural shift, interrogating the mechanisms that brought your culture into its current state and redesigning them.
AC s Studio 126compressed e1697103920733
AC s Studio 113compressed e1697103881370
ACs Studio 585

What Is Cultural Activation?

Cultural activation is the process of mapping out the ways you need your people to think and act, and designing messages, ways of working, and HR structures and systems that will support this.


Many organizations attempt to redesign processes or test new ways of working, but to create lasting change we need to ask different questions throughout the process:

  • What do we value the most? Is this reflected in our structures and systems?
  • What is driving the way we think, relate and make decisions?
  • Where is there cognitive dissonance between our words and our actions?

How We Approach Cultural Activation in Your Organization

Cultural activation is part of a whole-business approach that helps you deliver on your organizational strategy. Starting from the inside out, our approach is measured, experiential, and sustainable.

Cultural Change Roadmap

We will work with you to find areas of focus for cultural change, both in terms of quick-wins and longer-term transformation. Cultural change roadmaps are typically framed to support your organization’s overall strategic transformation approach, so significant emphasis is placed on alignment to create the business outcomes you seek.

Behavioral Framework

We will work with you to identify the behaviors that will feel meaningful and purpose-driven to your people – and which will support your wider strategy. This will help us to establish how your organization can redesign its culture.

Designing Communication

We’ll ask questions to get to the heart of how you deliver messages to your people and stakeholders. Then we’ll apply different communication approaches to articulate what matters to your audience and improve buy-in.

Analyzing Systems

We’ll help your HR teams in examining and redesigning policies and processes so they uphold your desired culture – this might involve looking at performance management, incentives, recruitment, professional growth and so on.

Mask Group 43 1

Get Beneath the Surface of the Problem with Us

At TPC Leadership, we’ve spent over 20 years unraveling why leaders, teams and executives act and think the way they do, as well as co-designing systems that redefine what’s normal for us and our organizations.
ACs Studio 530
TPC new circle 1
ACs Studio 566

Meet Our People

Our professionals draw on a wide range of disciplines – business, education, philosophy, psychology and neuroscience – to support clients all over the world. Many coaches have completed post-graduate studies or are members of psychologist colleges in their own regions. Other professionals have significant business experience gained in organizations around the globe in a variety of sectors.

Research & Insights

Our articles draw on a wealth of frontline experience with corporates, startups, medium-sized companies, non-profits, and public sector organizations across the globe.

TPC Global Blog posts v2

“Othering” and the impact on teams and organizations

Permaculture 1

Are you still the right CEO for your business?

Permaculture 2

Leadership due diligence: the missing link in a humanized M&A process

Stories of impact

Select Your Location and Language

Use our site switcher to easily navigate between our different offices (in your preferred language where available), or select “Global” for our head office.

[searchandfilter id="1468"]

Local Sites