Frouke Horstmann

Frouke believes in the power of the undercurrent: the systemic, relational and intrapersonal dynamics that shape how people, teams and organisations function. Combining a strong business perspective with a systemic and coaching approach, she helps leaders and teams look beyond the visible to the patterns that shape how they collaborate, lead and make decisions.

She believes every person and team has a meaningful contribution to make to the wider system. She creates space for people to connect with themselves and one another more deeply, engage with different perspectives and address what really matters.

Clients value her deep listening, sharp observations and ability to challenge supportively. Her light-heartedness and energy create the openness needed to tackle difficult issues while keeping a clear focus on meaningful and sustainable change.

Frouke is a Leadership Consultant, Executive Coach and Executive Team Coach with 30 years’ experience across the private and public sectors. She worked first as a senior HR leader and business partner, and for the past 15+ years as a consultant, facilitator and coach. Her work spans executive and team coaching, leadership and culture development, executive off-sites, organisational change and bespoke leadership development journeys.

She works particularly with leaders and teams navigating complexity, change and competing demands. She looks both at how teams work together and at how they position themselves within the wider organisational and stakeholder system to create organisational impact. She works in the Netherlands and internationally, across professional and financial services, FMCG, technology and engineering, healthcare and non-profit.

Before consulting, Frouke held senior HR positions at Philips, Heineken, Gillette/P&G, ABN AMRO and Danone. As a member of country management teams reporting into international headquarters, she gained first-hand experience of the realities of leadership first-hand. She calls it “the best business education she could wish for.”

In 2012, she became a partner at TPC Leadership, co-leading the Dutch business and serving as an active member of the international partner group. She developed TPC Leadership’s global ICF-AATC accredited Executive Team Coaching programme and has trained team coaches internationally. In 2024, after 10 years as Managing Partner, she stepped back to focus on what she loves most, working directly with leaders, teams and organisations, while remaining affiliated with TPC Leadership.

• MSc in Organisational & Social Psychology, with a minor in Cross-cultural Psychology
• ICF Professional Certified Coach (PCC) & ICF Advanced Certification in Team Coaching (ACTC)
• Training and diplomas in Systemic Work and Systemic Team Coaching, ORSC Fundamentals, Deep Democracy
• L1-3, Transactional Analysis, Transformative Mediation, Counselling and Generative Leadership
• Licensed in Barrett Organisational Values Assessment (CTT), Hogan HPI, HDS & MVPI, Leadership Circle 360 & Culture, Spiral Dynamics, Insights Discovery, Occupational Personality Questionnaire (OPQ)