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Solution

Strategy Articulation

Execute on more ambitious strategies by ensuring they resonate with your people’s understanding, values, and sense of purpose.
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What is Strategy Articulation?

Strategy articulation is the process of interpreting your strategy in a way that your people and wider stakeholders can understand and support wholeheartedly. It involves defining the outcomes and perimeters of a strategic vision, so you can harness the good intent and best beliefs of your people.


By seeking expert support in your strategy articulation, you can:

  • Create greater clarity so no one misinterprets the vision
  • Develop a more meaningful and resonant strategy
  • Sustain greater change over the long term with more motivated people
  • Measure and evaluate progress in more meaningful ways
  • Improve the chances of your strategic vision becoming reality

How We Approach Strategy Articulation in Your Organization

Strategy articulation is part of a whole-business approach that helps you deliver on your organizational strategy. Starting from the inside out, our approach is measured, experiential, and sustainable.

Articulating Impact of Purpose

You cannot invent purpose. It is woven from your organization’s founders and successors, your unwritten culture and decision-making processes. We help you to articulate your organizational purpose and what its impact will be so you can use it as a guiding principle throughout your organization.

Facilitating Strategy Articulation

We facilitate sessions with your executive team and wider stakeholders that help draw out how each team and leader can play their part in communicating your organizational strategy. This helps you to collectively develop plans that are actionable and realize the potential of your people to transform your business.

Organizational Storytelling

Stories enable us to find and create meaning in our present by drawing from our past and articulating where we are going. By working with you to unearth your organizational story, strategy articulation is more effective, and it becomes easier to unify your people around a reason for being.

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Get Beneath the Surface of the Problem with Us

At TPC Leadership, we’ve spent over 20 years unraveling why leaders, teams and executives act and think the way they do, as well as co-designing systems that redefine what’s normal for us and our organizations.
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Meet Our People

Our professionals draw on a wide range of disciplines – business, education, philosophy, psychology and neuroscience – to support clients all over the world. Many coaches have completed post-graduate studies or are members of psychologist colleges in their own regions. Other professionals have significant business experience gained in organizations around the globe in a variety of sectors.

Research & Insights

Our articles draw on a wealth of frontline experience with corporates, startups, medium-sized companies, non-profits, and public sector organizations across the globe.

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“Othering” and the impact on teams and organizations

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Listening to the quietest voice in the room. A conversation with Rob Shaw, Leading in Operations Programme Manager at BP. EP #10

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My Top 5 Leadership Lessons – Andrea Cardillo

Stories of Impact

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