Tamara Hofman

Tamara has extensive experience in working with leaders and their teams in Asia, Europe and Africa. She builds awareness around who they are as a leader, their impact on others, the culture they create and their influence on the systems they operate in. She supports leaders realize cultural or organisational changes, giving insight in the power dynamics that are at play to create an environment for people to thrive in.

Examples of Tamara’s work are:

facilitating conversations at Unilever in Indonesia where leaders can explore how they personally relate to Diversity, Equity & Inclusion programs. The challenges they experience, for instance when their religion or legislation is not supporting the directions from Headquarters.

A key part of the coaching program at SMU Singapore is developing a coaching mindset for leaders, which leads to conversations about their value as a leader when they no longer can rely on expertise and authority and the shift it requires to recognize that for themselves.

At Shell she helps leaders explore both the being and doing side of leadership which supports them in the transition to become a net-zero emissions energy business and deal with the ambiguity it brings. The main topics in this program are psychological safety, learner mindset and straight talk.

Currently she holds a diverse customer portfolio in various industries like FMCG, Fashion, Energy, Technology and Finance. In addition, she works with leaders from inter-governmental organizations. Before becoming a leadership facilitator and coach, she held a director’s position within Philips HR and Lighting (currently Signify) and managed the recruitment outsourcing project in Asia for NXP Semiconductors and Accenture.

Tamara is a certified leadership coach; she obtained her certificates from both the Institute of Executive Coaching & Leadership (Australia) and TPC Leadership (UK) and she holds the Professional Certified Coach (PCC) credential with the International Coaching Federation (ICF).

In addition, she obtained a Transactional Analysis Certification from the International Transactional Analysis Association and currently studying neuroscience and coaching. She is the lead facilitator for the Professional Certificate in Coaching programme at the Singapore Management University.