Mariana Werneck
Chief of Staff
Brazil
Approach
Mariana worked for over 20 years as an executive in digital marketing, e-commerce, and product strategy.
Since September 2025, she has served as Chief of Staff of TPC Brazil, supporting the Managing Partner in driving strategic initiatives, operations, and organizational alignment across the firm.
Other Relevant Experience
She held senior positions at Coca-Cola, Grupo Globo and TIM Celular, leading digital transformation, product strategy, and cross-functional teams for major consumer and media brands. Her experience spans e-commerce platform launches, digital portal strategy, CRM and performance marketing, and agency and vendor management for brands including Coca-Cola, Hunter Douglas, Santander, and Globo’s entertainment and news divisions.
Education, Qualifications & Certifications
She holds a degree in Mass Communication/Marketing (Publicity) from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio) and is pursuing an MBA in Business at IBMEC, Rio de Janeiro.
She is a certified Scrum Master and Product Owner, and completed the Advanced Management Program (APG) at Amana Key.
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