Academy

Germany

EN

Solution

Become a trusted advisor

Build trusting customer relationships
Start Your Journey

About this training?

Do you want to be successful in sales, but at the same time be perceived by your customers as a long-term partner who is seriously interested in the customer’s success?

 

Then this training is right for you: We teach participants how to build authentic and trusting relationships with their customers. The focus here is, among other things, on the dimensions of credibility, reliability and intimacy.

 

The goal is to improve participants’ ability to respond to customers’ needs and thereby make them successful.

Course Content

Basics of trusting customer relationships

  • The role of customer relationships in the sales cycle
  • Self-perception and external perception as a trusted advisor

Preparing and conducting the conversation

  • Focus from meeting preparation on decisions that the customer wants to make after a meeting
  • Introduction to coaching techniques

Role play with professional actors

  • Re-enactment of typical customer conversations
  • For each participant, individual focus on strengths and weaknesses in relation to the Trusted Advisor dimensions
  • Feedback from trainer and group

Format & Participants

  • 1 day (can also be divided into 2 half days)
  • Virtual or in-person
  • Maximum of 6 participants
  • For employees with 4+ years of professional experience

Get Beneath the Surface of the Problem with Us

At TPC Leadership, we’ve spent over 20 years unraveling why leaders, teams and executives act and think the way they do, as well as co-designing systems that redefine what’s normal for us and our organizations.

Research & Insights

Our articles draw on a wealth of frontline experience with corporates, startups, medium-sized companies, non-profits, and public sector organizations across the globe.

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Stories of Impact

So they are real partners, you really think that you have someone beside you; really diverse team, very able to work with different cultures, very agile; able to cope with ambiguity and complex environments; really able to unleash the potential in individuals, teams and organizations.

Alessandra Stasi, Chief Human Resources Officer

QubicaAMF

What I like about TPCL is that they commit to you. I know that my coach is actively listening. I know that he cares about his clients. I know that he hasn’t lost his appetite, nor his motivation, nor his interest.

David Sloman, Chief Executive

The Royal Free NHS Trust

TPC Leadership develops leaders with a heart for leaders AND their organisations. They are engaged and passionate in what they do. They focus on the individual, but will always keep the vision and objectives of the organisation into account.

Janna Kramer, Learning & Talent Development Leader

EY Netherlands

Very good team results were obtained in the facilitated workshops, creating the environment for knowledge sharing, enhancing collaboration within the executive team, as well as in the coaching and consultancy sessions. We assess that our collaboration has brought consistent and long-term improvement to our organisational performance and culture. As such, we openly recommend TPC Leadership’s services and expertise.

Chief Executive Officer

European NGO

The strength of TPC Leadership that stands out in my opinion is that they bring the most appropriate solutions by recognizing the organization they enter. The fact that the process works smoothly in long-term projects is an important sign that project management is carried out skillfully. I trust them as I would myself.

Necla Aksoy, Assistant General Manager, People & Culture

Sofra Compass Group Türkiye

I would like to thank my TPCL trainer coaches, who enabled me to deepen and internalize what I learned, while providing a wide range of tools that I was able to focus on performance coaching.

Beste Şirin, Beste ŞirinBeste Şirin

Global Cosmetics Retailer

We would like to thank you very much for the interactive online training on Diversity and Inclusion diversified with different examples in our own language by such an experienced team. Getting rid of prejudices, being aware and taking action, understanding the importance of diversity and using inclusive language are the outputs we have received from this training as a team. We have laid the foundation, it’s time to build on it, of course, with the support of the TPCL team.

Berrak Özakman, Manager, Human Resources

Global Luxury Brands Company