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Julia Samson

Julia Samson

Leadership Coach
Amsterdam

Approach

Julia always brings her knack for understanding systems and recognizing patterns to her work as a coach and consultant. Since her years as a biologist, Julia has been motivated to understand what truly drives a person or system to behave the way it does. She firmly believes in focusing on patterns rather than trying to solve problems one at a time, and looking at people as being part of a system (work, family, friend group…) to understand what motivates and triggers them in different settings. Unsurprisingly, she wants to continue her development as a coach in systemic (team) coaching. Julia’s clients appreciate her sense of humor and relatability, making it easy to feel safe and at ease during coaching sessions.

Leadership Development, Coaching & Consulting Experience

Julia spent 4,5 years at the Boston Consulting Group in Amsterdam and served clients from various industries (healthcare, fashion, banking…). Her projects included developing custom Generative Leadership programs and modules. Since 2023, Julia also regularly coaches student consulting teams for Wageningen University, focusing on how to develop efficient and pleasant interactions and ways of working between team members and between teams and clients.

Other Relevant Experience

Before becoming a coach and consultant, Julia worked as an academic researcher at UNC Chapel Hill (USA) and the Max Planck Institute (Germany) where she gained a lot of experience in proposal writing, scientific publishing (as an author, editor and peer-reviewer), and teaching. She currently serves as a member of the Impact Committee for Thuja Capital, a healthcare-focused venture capital firm.

Education, Qualifications & Certifications

  • BSc and MSc in Biology from Wageningen University
  • PhD in Biology from University of North Carolina at Chapel Hill
  • Executive course on Climate Change: Economics & Governance from LSE
  • Executive course on Behavioural Economics & the Modern Economy from LSE
  • Nobco / EMCC Practitioner Coach course from Bold Academy
  • Course on Team Coaching from Coachcenter

Languages

Why TPC Leadership?

We’ve spent more than two decades asking different questions and co-designing systems that support new thinking, strategies and the kind of sustainable world we need.

How We Work With Clients

Formed over more than 20 years, our approach transforms your organization from the inside out – unpicking unhelpful paradigms, measuring what matters, and laying a foundation for sustainable change.

Partner with TPC Leadership

Our interventions are part of a whole-business approach that helps you deliver on your organizational strategy. Starting from the inside out, our approach is measured, experiential and sustainable.