Become a Trusted Advisor

Build trusting relationships with your clients

About this Training

Do you want to be successful in sales but at the same time be perceived by your customer as a long-term partner who is seriously interested in the client's success?

Then this training is the right one for you: We teach participants how to build authentic and trusting relationships with their clients. The focus here is on the dimensions of credibility, reliability and intimacy, among others.

The goal is to improve participants' ability to respond to clients' needs and thereby making them successful.


Basics of trusting client relationships:

  • The role of client relationships in the sales cycle
  • Self-perception and perception by others as a Trusted Advisor

Meeting preparation and execution:

  • Focus of conversation preparation on decisions the client wants to make after a meeting
  • Introduction to coaching techniques

Role play with professional actor:

  • Re-enactment of typical client conversations
  • For each participant individual focus on strengths and weaknesses in relation to the Trusted Advisor dimensions
  • Feedback by trainer and group

Format & Participants

  • 1 day (can also be split into 2 half days)
  • Virtual or in person
  • Maximum 6 participants
  • For employees with 4+ years of experience

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